Brand Guidelines
• Overhaul of company branding guidelines or style guide
• Company had been through many changes since it’s beginning 7 years earlier (internal, structural changes, multiple business lines bought or sold)
• Guidelines introduced new, cohesive branding approach for all business lines, replacing previous, fragmented brand structure
• Included internal brand programs, messaging, and writing standards
• Updated brand strategy and brand artwork was result of extensive collaboration with leadership across the company, including marketing leaders, internal communications, public relations, and the CEO